About Us

Forever in Art is a creative hub where ideas take flight.

Shauna Madsen is the lead artist with over forty years of experience in bringing her clients' visions, sentiments, and intentions into reality. She left the business world in 2022 to focus her full-time attention on writing and creating pieces in concrete, clay and commission paintings of animals and landscapes pet portraits.

About Shauna

Shauna Madsen is a multidisciplinary artist from Edmonton, Alberta, Canada, where she resides with her husband and two dachshunds.


Shauna works in painting, sculpting, and mould making, capturing animal portraits on canvas and in clay. She created a line of pet urns made from artisan concrete and reclaimed wood.


Shauna's deep-rooted passion for animals is not just a theme in her art, but a part of her life. Growing up in the countryside, she was surrounded by a menagerie of pets, from dogs and cats to rabbits, horses, and even a pet crow named Herbie Miller.  She is never without a pet and has adopted many senior dogs, and why she's had 22 pets - so far. This personal connection to her subjects is what brings her art to life.  She is renowned for her portrait work, which captures not just a pet's likeness but also her subjects' personality and character. 


Shauna's artistic journey is a testament to her dedication and passion. She sold her first piece of art, a pencil drawing of an old barn, at the young age of 16. Her work has since been showcased in numerous shows across the province and graces homes and businesses worldwide. After a successful 30-year career as a serial entrepreneur, she made the bold decision to shift her focus to her studio full-time in 2022. This transition allowed her to fully immerse herself in her art, leading to the publication of her first book, The Wealthy Peasant. Even during the pandemic, she continued to explore new artistic avenues, learning to make moulds for her concrete work and expanding her line of pet memorial pieces.


Creating one-of-a-kind artisan-inspired gifts or awards and with individuals and families to commemorate the lives of their family pets.

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FAQs

Got a question? We’re here to help.

  • What if our family wants to keep some ashes and spread the rest?

    We can create a small urn or sculpt a memory stone, adding as many ashes as you want. 

  • We have several of our pet’s cremains still in the boxes. Can you create something that includes them all and still personalize the piece?

    We sure can. During our consultation call, we will discuss all the details and offer solutions that work for you, your family and your lifestyle. 

  • Do you paint portraits of people, too?

    Yes, one of our favourite projects is painting pets and their owners together. 

  • Do you have sculptures of animals in stock to purchase?

    We are working on a limited-edition collection of sculptures that will be available in early 2024. If you’d like to see the collection early, please sign up for our “Maker’s Journey” newsletter. If you’re interested in a specific animal, email us and tell us about the animal or animals you would love to have as a sculpture, and we will contact you.

  • Do you paint wild animals and birds?

    We certainly do. For example, if you’ve travelled and captured photos of your favourite places and animals, we can combine your favourites into a masterpiece at any size. We also paint garden art pieces if you’d like a herd of elephants on your fence. Our outdoor art is created in the studio, and sealed with a UV-resistant varnish to maintain the art and colours year-round. 

  • What if I don’t like what I ordered?

    We want you to be completely satisfied with your order and offer a money-back guarantee. On personalized pieces, we send you a photo of the piece before personalizing it to ensure you are happy with it. If you are not fully satisfied, we will refine the piece, replace it, or give you a full refund if you prefer. If you receive your order and, for any reason, you are not completely satisfied, you can return it to us within 30 days, and we will gladly provide a replacement or issue a full refund for your purchase. Your satisfaction is our utmost priority. The only limitation to our guarantee is if you order a memory stone with your pet’s ashes sculpted into the artisan concrete and you aren’t satisfied, we can make minor changes after it’s complete, but we cannot remove the ashes from the concrete. 

  • Can the urns and sculptures go outside?

    That depends on the type of materials we use. When you place your order, we will ask where you plan to place the finished piece. Outdoor urns and memory stones are finished with a weather and UV-resistant varnish. We use a specific clay for sculptures that are destined for the garden. They are cured for several days and kiln-fired before finishing. This is an important factor when ordering a sculpture. 

  • Do you create urns for people’s ashes?

    Yes, we do fulfil requests for personalized urns, memory stones, and hand-sculpted garden décor, and if your loved one had a favourite holiday destination, we can add ashes to the painting as an option. 

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